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SSL, HTTPS and What It Means for You in 2017

By the end of January 2017, every website accessed through Google Chrome without an SSL Certificate is going to be labeled like the image below until they get one. You might be thinking that your visitors use Firefox, Safari or Internet Explorer however, once Google takes this step, everyone else will follow. A regime change is coming in 2017 and no one wants to risk getting left behind.  

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Google’s New Meta Tag for News Content: news_keywords

Google's new meta tag is an ongoing effort to make its search results more relevant, the new meta tag is called “news_keywords” and used to classify news articles. You can include several keywords that best describe your article in your HTML. They do not have to appear in the article title or in the body text – the purpose of this new meta tag is to help Google’s search engine find and sort results. 

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Does a DMOZ listing affect my Google search engine ranking?

DMOZ (Open Directory Project), founded in 1998, is one of the oldest and most famous directories of website content. Sites submitted to DMOZ are reviewed by volunteer human editors before being included in the directory. At one time, having your website listed in DMOZ was considered crucial for SEO (Search Engine Optimization) and SERP (Search Engine Result Page), because many search engines used to get data from the DMOZ database. The Internet has now grown so large that it typically takes months and even years for a site to appear in DMOZ after it is submitted, if at all. Some website owners are frustrated by this because they worry that their search engine ranking will be lower if they are not listed in DMOZ. 

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Does My Website Need a Robots.txt File?

The robots.txt file is a simple text file, located in your websites root directory, that tells a search engine which web pages of your site should be indexed and which web pages should be ignored. The robots.txt file is important for search engine optimization however, many websites do not have a robots.txt file, or have one that contains errors. This can cause a search engine to overlook significant pages on your website, or prevent a search engine from indexing your site entirely. If your site lacks a robots.txt file, some web hosts may put a 404 error page in the empty spot, throwing search engines off track. 

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